AWARD-WINNING GLOBAL TTL CAMPAIGN 

BRINGING CLARITY TO THE 2020 NEWS CYCLE

2020 was a year of overwhelming news cycles. We needed to show why subscribing to a weekly news magazine could offer something different.

We positioned The Guardian Weekly as a tool for clarity—a calm, collected alternative to the chaos. Collaborating with Rafa Alejandro, we brought this concept to life.

Launched in Berlin and Dublin, the campaign exceeded targets in both regions and won Best Use of Illustration at The Drum Design Awards.

Stunning illustrations byRafael Alejandro

Dublin special-build 48 sheet:

Bus T-Side:

flyposter_covid_3.jpg
flyposter_Trump1.jpg
Fly-posters:

Fly-posters:

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Dublin_48Sheet_Trump-1.png
Berlin_4Sheet_Covid.png
Berlin_4Sheet_Climate.png
Dublin_48Sheet_Climate.png
Dublin_48Sheet_Covid.png
Berlin_4Sheet_Trump.png
Billboards:

Billboards:

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DOOH:

Press Ad:

Youtube pre-roll:

Social Explainer Video:

Trump Creative:

Trump Creative:

Climate Crisis Creative:

Climate Crisis Creative:

Covid Creative:

Covid Creative:

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